Launching Lowline cattle to British farmers

Our strategic overhaul took place over three years and comprised three distinct parts: raising awareness, producing professional marketing materials and gaining media exposure.

Using our in-depth understanding of the industry, we positioned the breed as an innovative solution to numerous ‘producer pain points’. Their small size and excellent killing-out percentages demonstrate an increased in beef yield per acre while also being naturally hardy, docile, and able to finish on grass alone.

In the second stage, we introduced impressive marketing materials including a high quality sales brochure and a seven-minute video telling producers everything they needed to know about the breed in a professional and compelling fashion.

Nurturing the foundation of a strong and reputable brand enabled us to secure a huge quantity of printed, digital and broadcast media exposure.