The Challenge

In 2018 Carter Jonas approached Eve Communications to undertake an overhaul of its magazine. The 40-page publication is distributed to members every six months and forms a vital part of the firm’s direct communications strategy. Carter Jonas felt the magazine needed a fresh look and content that reflected the diverse and progressive work it undertakes. Times are changing and it was important the magazine kept pace.

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What did we do

Working with the rural marketing and design teams within Carter Jonas, Eve Communications took on the job of relaunching the title. We worked collaboratively to strike the right tone and decided to scale back the copy while putting more emphasis on photography and design to create a premium feel. Using our expert industry contacts and knowledge we write all the editorial content which helps tell the Carter Jonas’ story through a combination of articles, case studies and opinions.

We often develop our features into longer pieces for the Carter Jonas’ website.

Results

We played a pivotal role in the successful relaunch of this influential magazine. Refreshed content has bolstered social and digital engagement and the new publications form a key component of recruitment material.

Distributed to over 10,000 people, each edition helps Carter Jonas stay top of mind and cements its reputation and influence through industry as a progressive and dynamic business that clients trust and respect.

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