Eve Communications was asked to spread the word about the launch of the Resilient and Ready programme with the goal of getting as many applicants as possible. The awareness campaign focused heavily on achieving coverage in the agricultural press, hooked on two ‘discovery events’ held in England and Scotland. But the campaign spanned digital channels too – the team created a launch video, blog posts, image galleries and social media content to drive engagement and interest. We then took the lead in announcing the appointment of the successful farms using a combination of media relations, social media, blogs, supplied features and a video.
Over the course of the next three years, it will be our role to ensure the experience and discoveries flowing from the four farms are communicated effectively to as many farmers as possible, ensuring the programme delivers as much value as possible for all involved.